Start Making the R.E.I.T Move to find Solutions to Business Problems Faster

Have you ever experienced the feeling of going no where during a team meeting or brainstorming session designed to find a solution to a problem?  The moment where you realize that you guys are going around and around and around...but never reaching anywhere?

I have! And I was tired of it. So I developed a simple, precise and quick method to find solutions faster and more efficiently. I evaluated many of the other available process systems to see what they had and what they did not have. Through that, I developed the "R.E.I.T Move Model". The R.E.I.T Model is designed to evaluate a challenge or problem, quickly evaluate why the problem or challenge exists and then outline no more than the top 5 steps to correct and address the problem or challenge.
The R.E.I.T Model complements those extensive systems that are in place. In addition, the R.E.I.T Model doesn't take a long time to process through. This can be done in as little as 30 mins or for larger teams it may take up to 2 hours. The R.E.I.T Model has also been adopted as the system of choice.

So! What does R.E.I.T means and how does it work? R.E.I.T stands for Reduce, Eliminate, Initiate, Transfer. When the team,consultant or organization identifies the main problem the work begins.

Here's an example of applying the R.E.I.T Move Model

The initial report states: Customers are not being served well because they are not receiving their product on time. Emails are not going out in a timely fashion and some people on the team always know what's going on while others never know what's happening until the very last minute

The Actual Problem: Poor Team Communication

The Best Solution: Develop a Cohesive level of Communication within the team

 ~ Reduce: Incomplete or Absent Communication
      How?  1) Develop a standard group email and group text folder
                  2) Start using a team communication software
                  3) Send emails and text messages immediately to the team via the group folder
               
 ~ Eliminate:  Waiting or Expecting someone else to send information
      How? 1) Develop an accountability system
                 2) Each person needs to increase their level of self accountability

 ~ Initiate: A Standard Communication Matrix
     How? 1) Develop a mutually agreed upon method of communication
                2) Have a standard time for daily or weekly team update meetings
                3) Outline this as an official business process

 ~ Transfer: Lack of Ownership
      How? 1) Designate a Lead person in pertinent areas, hold them accountable
                 2) Ask the team to state what they understand the next steps

As you can see the initial report was surrounding the outcome of the actual problem. When applying the R.E.I.T Move Model, it is important to ask to questions with depth in order to arrive to what the actual problem is and not just the result of the problem. If the questions of depth weren't asked, the problem would have been assumed to be poor customer service; when that was not it.

Many of you may be asking by now, why can we only outline no more than 5 steps? That's an excellent question! The goal is to find quick and efficient solutions that can be implemented. If you're given unlimited options to use and explore, then you'll make excuses for why and how, as opposed to real solutions. This puts demands on the brain and the team to think deep, be transparent and be honest.

One thing that will be a collective goal among the team is that all parties genuinely want a solution, so the R.E.I.T Move Model removes room for further delays. Once you've completed your R.E.I.T Model you can either proceed to implementation or apply it to your other process system, but instead of starting from scratch you have a foundation to build on.

I hope you've found value in this information. Apply the R.E.I.T Move and enjoy finding solutions faster. Visit www.ImpactYourBrand.Gr8.com for more valuable tips and techniques. 

Authored By: The Chief Visionary, Natasha Davis

The pains of being a Visionary to Build a powerful Brand

Being a Visionary can be a daunting quality. At times your brain is moving 100 miles a minute full of awesome ideas and visions of great opportunities. Then the next minute it's frozen like a block of ice. As an entrepreneur, perfecting the ability to be in control of your visions and your desire to act on them is key to being successful. The greatest misconception is that all one must do if they want to start or grow a business is to be a visionary.

But, being a visionary isn't enough if you want to be successful. In order to be a successful visionary in business, you have to be able to evaluate each new idea and know the difference between a profitable idea and an unprofitable money waster. I'm talking about Impulse Control!
Entrepreneurs who arrive to profitable status are those you've learned to Control their Impulse to pursue every vision and idea.

The best way to turn new ideas into rewarding accomplishments is to:
1) Don't jump at the first sign of a vision. Give yourself the opportunity to think all the way through the idea. Get a pen and a piece of paper out. Begin writing out what you envisioned. Write as far as you can see. Either the vision will grow into something great or it will be filed away as a "Good Thing I Didn't act on That!"

2) Be clear on what it will take to bring that new idea to conception. The exciting part about a vision is that you you have the luxury of seeing the end. You're spared the pain of seeing the in between fight and sacrifice....That's the, How did I get there thing...Keep this in mind, every idea will cost something...Time, Talents and Treasures aka Time, People and Money. Understand how much of each will be needed and if you're really ready to make the full investment.

3) Don't let the fear to say yes or say no be your driving force. Let your driving force be something greater than that. If fear is the only thing you have to hold on to...Start looking for another anchor. QUICKLY!!! Fear is one of the least effective motivators for long term success. It will push you in the very short term but hold you back in the very near future.

4) Never Stop Learning! Remember what you learned last month is on its way to being obsolete. Learn online....Learn at Conferences...Learn at Bootcamps and Workshops. Don't think that your current knowledge will be sufficient. Be the Industry Expert you're capable of being.

See! Being a visionary isn't all fun and games. It comes with a great deal of pain and responsibility. It also comes with an awesome reward. Just because you had a vision doesn't mean it's a profitable vision. Exercise impulse control and watch those ideas convert into profitable accomplishments.

I'm your Chief Visionary and Facilitator of the learning moment. I certainly hope this has helped you think through things and be on your way to doing profitable things with your visions. Find a few more Branding Tips on http://www.ImpactYourBrand.gr8.com 

Until we connect, Be Productive, Be Progressive and Be Successful!

Authored By: The Chief Visionary, Natasha Davis

Simple Ways to Access 7 Levels of Revenue.

When I started on my Entrepreneur journey over 10 years ago, I would have been overjoyed to have had this piece of information. My journey would have been less bumpy! Often times as a start up, very important pieces of information are withheld and sometimes that piece of information can make all the difference between being extremely successful and extremely unsuccessful. So let's chat!

For example, when I ventured out as an Entrepreneur I was gravely misinformed by people telling me that my family and friends were going to be first & best customers.They said I should ask them to patron my business because that's what friends and family do. These super intelligent people neglected to tell me that this wouldn't work because they most likely aren't my target audience. Well, as many Entrepreneurs have discovered, the whole family & friends concept clearly wasn't true. The other one that was a killer, was serious business people checked their emails first thing in the morning and all through out the day. These people neglected to tell me that if I focused on my emails I was actually fulfilling the position of an Executive Assistant and leaving the Chief Executive Officer position vacant!

Well, I figured out how to sift out the mess from the good stuff about 2 years into business. During my 4th year of Entrepreneurship, I was exposed to the principals of " The 7 Levels of Revenue" by Bishop Tudor Bismark. All I can tell you is, this piece of information shifted my mindset and helped me sift out more mess! These principles made the difference between extreme success and extreme lack of success.

As my company, approached 10 years of business we're on a movement to mobilize Entrepreneurs to get on the paths of the least resistant to REAL Business Success.  The "Moving Forward" initiative is providing Business Owners with pertinent and applicable Resources, Opportunities Connections and Knowledge (R.O.C.K)

Here's Your R.O.C.K this month: Examine and Apply these 7 Levels of Revenue and watch your Business make a shift...

1) Wisdom ....When you hold intellectual property and solutions to problems, Revenue arrives!

2) Vision ... Until you feel success, see success and desire success you won't have it.You have to be able to see the opportunity is being creative.

3) Information .... Becoming a resource pool increases your Value and your Revenue earning potential

4) Relationships .... If you're not respected for what you solve and respected as an individual, Revenue has a funny way of hiding

5) A Good Name ....Being seen as honest and having integrity increases your Revenue earning potential. Your references, referrals and word of mouth activity soars!

6) Property ...Ownership of property creates diversity of your revenue profile and strengthens your financial position. You must own something!

7) Cash/Money ...Money 1st of all gets you a seat at the table of opportunity and options. Money also gives you a voice. Money is a current and Money attracts Money. If you're always broke, then you'll attract broke!

Be true to yourself. Identify the Revenue Level(s) lacking in your world. Work on improving them and get on your path of least resistant. Start #MovingForward

If you enjoyed this blog post, like it, subscribe to it and share it! Free information that's actually helpful is a great gift...You may also find more Branding tips on  http://www.ImpactYourBrand.gr8.com

Connect with us on Twitter @ImpctBranding and Facebook @ImpactBrandingConsulting

Authored By: The Chief Visionary, Natasha Davis

Is Branding and Marketing the same thing? Heck No!! What's the difference then?

Often times I hear people use the word Branding to reference to Marketing...Some companies even say they provide Branding service when in actuality what they provide is Marketing services. So I wanted to make sure you know the difference. So here we go! Let's un-complicate the complicated.

Think of Branding as the whole filing cabinet and of course the cabinet has draws. One of those draws are labeled Marketing. Inside of the draw there are files. The actions you take in Marketing are the hanging files.

Let's explore what Marketing is....Marketing activities are short term specific actions taken to build the infrastructure of your brand to establish brand recognition. Marketing is the psychological aspect of business, that can't be overlooked. This is how you get customers to notice your message and your presence in the world. Some of the things that fall inside the marketing file draws are things such as; but not limited to:

1) Logo's

2) Websites

3) Social Media

4) Online & Digital Marketing

5) Advertisements (Print, Radio or TV)

6) Apparel with company logo's

These are just a few example to give you a better concept of what Marketing is and what it does. As you can see, Marketing is more of the visual presence for the company.

Now let's explore Branding. Branding is the driving force behind the sustainability of a company. Branding is a long term strategy that ensures your marketing is effective and efficient. It is the process of making strategic decisions and taking actions that support the development of the overall company brand. Branding shifts a company from brand recognition to brand equity. Developing Brand Equity is the secret sauce to being a sustainable and profitable company.

Some of the things that fall inside of the entire Branding cabinet are things such as; but not limited to:

1) Pricing Strategy

2) Content Strategy

3) Team Development and also Acquisition

4) Positioning of the Brand

5) Ideal Client Acquisition

6) Marketing Campaigns

7) The Culture of your Company

8) The Experience your Customers will have

9) Supports the Business Model

10) Works on the Development of the Company Identity

So as you can see Branding addresses the emotional and visual presence of the company. And this is just a few examples; however you get the idea.

When you Brand with Intention you reap the rewards of having a cohesive brand that has equity! Your brand will begin to deliver a very nice return on investment that you can cherish for many years to come. The goal for your branding strategy is to outline key steps that start from the inside of the company and then branch outside. If you do it this way instead of from the outside of the company to the inside, which unfortunately is what most businesses do, you can bring your brand to life.

Both Branding and Marketing are needed, they complement each other. This the key to successful branding and marketing...

I hope you've learned something new so you can apply your #KnowledgeIsPower....Now go Boost the Impact of your Brand! Stay connected on Facebook @NatashaDavisVisionary & Twitter @NatashaIBCEO.

Take a peek at our www.ImpactYourBrand.Gr8.com link to get more tips on branding and more...

Authored By: The Chief Visionary, Natasha Davis